6 March 2024, Mumbai: The Annual Investment Summit ‘NXT10’ dove into the world of narrative building, where international authors, Jeffery Archer and Amish Tripathi dissected the art of purposeful storytelling and the lessons businesses can learn from the power of a good story, the ability to craft a compelling narrative and resonating with audiences to drive large scale impact
As an author who started in the corporate world, Amish Tripathi described his storytelling style as writing through instinct:
The session titled ‘Business of Fiction – Commerce and Critical Acclaim’ at IGF London 2024 featured insights from Amish Tripathi, bestselling author, celebrated for his Shiva Trilogy and Ram Chandra series, and Jeffrey Archer, bestselling author, renowned for his hits such as Kane and Abel and The Clifton Chronicles.
mish Tripathi underscored the significance of understanding one’s target audience, commenting: “The Indian reader seeks stories grounded in Indian culture and mythology, yet presented with a modern twist.